There are two types of acoustic guitars in the market, the flat back and the round back. It was found that there were greater demand for flat back and the market share is decreasing for the round back. It was well known in the guitar industry that the round back has superior sound quality to the flat back, but it was odd to find that the demand for round back was decreasing.
It was decided to investigate the reason for the decreasing demand for the round back.
The team decided to develop a round back that would produce a superior sound quality and at same time turn around the decreasing demand for the round back. SP Music felt that the responsibility of the development team to develop superior sound quality guitars for the performers to increase the guitar fans base and turn around their interest in guitar music.